Just read this item in the LA Times! Love that someone’s simple curiosity can lead to interesting technological breakthroughs. Case in point, something called SMART911. And it does sound like it lives up to its name!
I can’t say I was surprised to read one of the newer surveys that tells us more and more, customers are using social media to communicate with businesses of all kinds.
That survey is the topic of a recent article on the website Mercury News.Com.
Sure, dropping a line on Facebook or Twitter is much easier (and certainly a more efficient use of time) than dialing your way through those painful phone trees.
But here’s where it gets sticky! Many businesses, according to the study by LiveOps, are dare I say, ignoring the feedback. And in some cases, deleting the posts of their customers. Yikes!
In my line of work, which is qualitative resarch, I always ask clients, ‘How much do you really know about your customers?” Sure, it’s a catchy line. It is also an essential question that must be answered. And social media is but one way to start to tap into those sentiments.
Having been on the receiving end of ‘feedback’ from customers for many years during a career in a different industry, it became clear, and more so in recent years, that geting socially responsive is not just a winning strategy. It’s also common courtesy. So now, it’s become a major ‘must talk about’ plank in all my business pitches.
But get this; some businesses are going to the opposite extreme. For instance, some restaurants are now ‘calling out’ customers who fail to show up for their reservation. And they are using Twitter to do it. Double Yikes! Maybe we’ll cover that in another blog post. You can read about it here in an article in the Huffington Post.
Warning #1: The headline on this attached link: “Local TV News Is A Waste Of Your Time” is a little (maybe a lot) misleading. More on that in a moment.
Warning #2: The research done for this sweeping analysis was done in … here’s the good part: Charleston, West Virginia!
The timing of the author’s screed is interesting. It comes during the same week that the recipients of the 2013 George Foster Peabody Awards were announced. If you’re not familiar, the Peabody is one of the most prestigious awards in journalism. And yes, they are handed out to local TV news operations. (DISCLOSURE: I am no longer in the local news biz, but the great team I worked with through most of last year is among this years’ recipients).
I won’t bore you with a long run — on what our station and others did to earn the accolades. But they were well deserved in the eyes of the judges. You can click the link below if you want to read more.
Suffice to say, local TV stations do cover fires. They do cover robberies. And yes they cover the weather. They do it because those items are news. No offense intended Mr. Ed — but local news is what local people are talking about. And if a local station didn’t cover the local fire, then the local people would wonder how it is that the local broadcasters are allowed to carry a license to run a local TV station.
Sure, the treatment of local news, at times, is questionable. But the same can be said for newspapers. Agree? Good.
Bravo too, on pulling a hackneyed quote from Newton Minow from May of 1961 (“vast wasteland”).
By the way, I did a a Google search for “investigative piece about Massey Mine Disaster” and just for fun, I added the name of the paper you write for. Guess what I found. (Queue the sound of crickets). Maybe I should have used Bing?
I guess, for me (and maybe for others), the bottom-line is this: Local TV news matters to local viewers. Can it be improved? Yep! And you’ll just have to take my word on this one; local news execs are working on that every day. Not unlike a newspaper, or a shoe store, or a restaurant, or a supermarket.
To suggest local TV news is a “colossal waste of time”, in my view seems irresponsible and short-sighted.
Peabody Link: http://tinyurl.com/c62s9ux
Anderson Cooper dives with crocodiles in Botswana on a segment for 60 Minutes. I’d never do it. (Although, once I went swimming with sharks). Amazing to watch. And I like the message I think it sends. Live life to its fullest! But I repeat; I’d never do THAT! What have you done that made your heart sink! What’s your greatest adventure? Share it here!
OK, so right off the top let me say that my 30 year high school reunion looms large. It’s actually closer than “just around the corner”. It’s actually on the same street.
I’ll probably go (and enjoy it). At least that’s my plan right now.
My business is qualitative research. Maybe I should have pulled together a fast focus group to get an overall sense of whether people really like going to these things.
I didn’t have to go to that length though. I found this article in the Google machine. So, with tongue planted firmly in cheek — settle in to this listy look at reasons to NOT attend your reunion.
Oh, it would be great if you made your voice heard here. Do you do the ‘reunion thing’? If so, what’s the draw? And by all means, share your reasons if you don’t attend.
Congrats to my former colleagues at ABC15 News in Phoenix — on word today that the Investigative unit there is the recipient of its second prestigious George Foster Peabody Award. A great team doing great journalism! Proud to have worked on this community changing journalism with you! Details are in the link.
Ford has apologized for this ad that is popping up in India. It apparently wasn’t an ad to sell products. It was designed by an India ad agency — for the purpose of winning industry awards. Maybe I am a (48 year old) prude, but when did bound and gagged women become a cool way to win awards? I end with how I began, “Umm, really!”